The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
(Available for order Now!)
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.
Introduces essential conceptual strategies and key writing techniques for result-driven copy
Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more
Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies
Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
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Street-Smart Advertising: How to Win the Battle
of the Buzz
Business Book of the Month for the June 2008 issue of Delta Sky Magazine.
South Florida Business Journal review on Street-Smart Advertising
Cool Book of the Day
Street-Smart Advertising has been selected as a Cool Book of the Day by Dan Janal, www.PRLeads.com
Discover a plethora of examples and strategic solutions designed to jump-start the right side of the brain.
Street-Smart Advertising: How to Win the Battle of the Buzz is packed with innovative uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking.
Anyone looking to develop traffic-stopping promotions, from entrepreneurs and advertising professionals to seasoned marketers and new business owners, can use this book for strategic promotional campaigns, unusual visual treatments, imaginative media ideas, powerful writing techniques, international uses of color and more. If you're trying to break through the gridlock of today's heavily trafficked media outlets, get in the fast lane for Street-Smart Advertising. So you can pass your competition…to win the battle of the buzz.
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Catch an inside look at the advertising creative process. Discover
how teams collaborate to create unforgettable promotions like the
Budweiser “Clydesdale,” PEDIGREE® “Adoption Drive,” or UPS