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Street-Smart Advertising: How to Win the Battle of the Buzz
Business Book of the Month for the June 2008 issue of Delta Sky Magazine.

South Florida Business Journal review on Street-Smart Advertising

Cool Book of the Day
Street-Smart Advertising has been selected as a Cool Book of the Day by Dan Janal, www.PRLeads.com
http://www.coolbookoftheday.com/street-smart-advertising/

Discover a plethora of examples and strategic solutions designed to jump-start the right side of the brain. Street-Smart Advertising: How to Win the Battle of the Buzz is packed with innovative uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking.

Anyone looking to develop traffic-stopping promotions, from entrepreneurs and advertising professionals to seasoned marketers and new business owners, can use this book for strategic promotional campaigns, unusual visual treatments, imaginative media ideas, powerful writing techniques, international uses of color and more. If you're trying to break through the gridlock of today's heavily trafficked media outlets, get in the fast lane for Street-Smart Advertising. So you can pass your competition…to win the battle of the buzz.

BOOK  $32.95 + $5.50 S/H - Save 10% now





   

The Brains Behind Great Ad Campaigns
(Available for order Now!)

Catch an inside look at the advertising creative process. Discover
how teams collaborate to create unforgettable promotions like the
Budweiser “Clydesdale,” PEDIGREE® “Adoption Drive,” or UPS
“Whiteboard” campaigns.

See how creative briefs drive on-strategy solutions in all media
from traditional to ambient. Enjoy candid interviews and exciting,
visual examples. Each chapter offers step-by-step instruction of the
creative process, from brainstorming techniques to
strategic messaging.

ORDER THE BOOK!  $29.95 + $5.50 S/H - Save 10% now

 

 


 





Soaring, Not Just Flying DVD - 45-minute DVD - a live training session!
Learn what it takes to overcome obstacles from Margo Berman an award-winning advertising expert, inventor, corporate trainer, author, and Florida International University advertising professor.

Hear Margo, author of Street-Smart Advertising: How to Win the Battle of the Buzz, tell how she overcame pounding hurricane damage, head trauma, client challenges, crippling injuries, and other difficult experiences.

 

DVD $19.95 + $5.50 S/H - Save 10% now



 




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National AWC Clarion Award for Educational Reference!
Street-Smart Advertising - Traffic-Stopping 6-part webinar series -- 6-hours of training!
In this 6-CD set, Margo discusses another facet of promotion, beginning with what makes your service or company unique. Even if you think you know all of this, her approach offers a fresh perspective and hands-on creative training to rethink old paradigms.

She covers these six critical areas.
1. Defining your own USP (Unique Selling Proposition).

2. Developing on-strategy, on-target promotions that drive home your USP.

3. Brainstorming for ideas to use alternative media.

4. Creating sticky slogan solutions with 16 powerful techniques like reason why and vernacular for unforgettable branding.

5. Discovering the power of type and understanding typography's unique personality.

6. Writing killer copy using techniques like ABA, weave, and connectors to arm you with an arsenal of writing ammunition.
6 CDs $299.00 + FREE! S/H

 


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National AWC Clarion Award for Educational Reference!
More Street-Smart Advertising  - 6-Part Webinar Series
More Street-Smart Advertising - Traffic-Building 6-part webinar series. In this 6-CD sequel, Margo goes into another six elements vital for a buzz-creating campaign to offer the 7th through 12th principles in her book. Together with the first series, you'll be equipped to do fight for attention and win the battle of the buzz. Here, she'll showcase these vital areas:

7. Uncovering the inside secret to great design with a library of layouts for instant recognition.

8. Delving into the psychology of colors and their global meanings.
Find out what colors work best for which companies and why.

9. Considering what you can do online. Offer valuable, yet free information to generate a loyal audience base who opt in to receive your message.

10. Introducing interactive promotions to engage and entertain your audience,
Explore various interactive campaigns to arouse your audience's imagination and participation.

11. Developing more new self-promotions for your firm, whether you're a freelancer or global ad agency. Stay ahead of emerging media and technology, so you're always on the cutting edge.

12. Looking to see how your marketing can be more innovative Remember to ask: What can you do to increase relevance and value?
6 CDs $299.00 + FREE! S/H




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How to Write Killer Copy
In this hands-on session, you’ll learn how to give your ads real stopping power. These professional writing tips will: Make your message persuasive. Pack your copy with punch. Drive the reader to take action. You’ll master the “ABA format” for greater impact. Improve flow with parallel construction. And write tighter copy in no time. Best of all, you’ll transform terrific ideas into powerful promotions!

REVIEWS >>


CD $19.95 + $5.50 S/H
TAPE $10.00 + $5.50 S/H

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Mental Peanut Butter® CD
Now you can develop branding that sticks to the roof of your brain. Learn how to create sticky slogans and unforgettable positioning from concept to corporate identities. Gain insight into strategic marketing and niche positioning. Immediately apply creative skill-building techniques for effective problem solving in brand identification. Acquire a fresh perspective into packaging your company with a distinguishable brand image to establish a unique identity, increase public awareness stimulate sales.

REVIEWS >>

CD $19.95 + $5.50 S/H
TAPE $10.00 + $5.50 S/H

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How to Create Great Ads in Breakneck Speed CD
Imagine having an entire library of layouts at your fingertips! No more searching for a creative format. No more looking for a strong graphic solution. Now you can create, at a moment’s notice, a powerful ad. At this interactive workshop, you’ll discover what works and why. You’ll be able to apply effective design tips instantly. And, you’ll create visuals with pizzazz, in no time flat!

REVIEWS >>

CD $19.95 + $5.50 S/H
TAPE $10.00 + $5.50 S/H



Product Packages




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Real Smart - 31% OFF!
Street-Smart Advertising
Book & 3 CDs $59.89
(SAVE $26.91, Reg. $86.80) + shp. & hdl.
BOOK & 3 CDs $59.89 + $9.50 S/H


howto

Street Smart  - 33% OFF!
Street-Smart Advertising
Book & Webinar 6-CD set $286.00 (SAVE $139.95, Reg. $425.95) + shp. & hdl.


Book & Webinar 6-CD $286.00 + FREE! S/H

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Street Savvy  - 34% OFF!
Street-Smart Advertising
Book, Webinar 6-CD set & DVD $307.95 (SAVE $157.95, Reg. $465.90) + shp. & hdl.
Book, Webinar 6-CD set & DVD $307.95 + FREE! S/H

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Global Smarts -36% OFF!
Street-Smart Advertising
Book, Webinar 6-CD set, DVD + 3 CDs $336.48 (SAVE $189.27, Reg. $525.75) + shp. & hdl.

Book, Webinar 6-CD set, DVD + 3 CDs
$336.48 + FREE S/H

 

Stellar Smarts - 37% OFF!
Street-Smart Advertising
Global Smarts Package + Soaring, Not Just Flying DVD
Street-Smart Advertising
Book, Webinar 6-CD set, DVD, 3 CDs + Soaring DVD $356.40 (SAVE $209.30, Reg. $565.70)

Book, Webinar 6-CD set, 2 DVDs + 3 CDs
$356.40 + FREE S/H

howtopenut

More Street Savvy  - 35% OFF!
Street-Smart Advertising
Book, 2 Webinar 6-CD sets & DVD $562.07 (SAVE $302.84, Reg. $864.90) + shp. & hdl.
Book, 2 Webinar 6-CD sets & DVD
$562.07 + FREE! S/H


howto

Stellar Saavy Smarts - 38% OFF! Street-Smart Advertising
Global Smarts Package + Soaring, Not Just Flying DVD
Street-Smart Advertising
Book, 2 Webinar 6-CD sets, DVD, 3 CDs + Soaring DVD $613.97 (SAVE $350.73, Reg. $865.70)

Book, 2 Webinar 6-CD sets, DVD,
3 CDs + Soaring DVD
$613.97 + FREE S/H



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